8th Annual AMA Madison "Moving Marketing Forward" Conference 

  • Wednesday, September 21, 2016
  • 8:00 AM - 4:30 PM
  • The Exhibition Hall at the Alliant Energy Center

“The riskiest thing we can do is just maintain the status quo.”
- Bob Iger

As marketers, we live in a world of constant disruption. Technology evolves. Data accumulates.

Generational preferences change. New opportunities emerge. To stay relevant, both personally and professionally, we must take it upon ourselves to continually re-learn our craft using today’s best practices, while honing our abilities to keep an eye towards the future.

For one full day, we’re pulling together a dynamic group of resources to share their vision on the future of marketing, to teach the latest best practices, and to help us stretch our brains and think outside our comfort zones.

Whether you’re new to the role of marketing or a seasoned pro, you will absolutely walk away with new insights, new skills, and new connections. And, you’ll learn how to shake up the status quo to reach a new level of success. Because, as our closing keynote speaker, Elaine Estervig Beaubien so eloquently states, “If you’re coasting, you’re going downhill!”

Conference Rates

Want to save some money? Ask us about joining AMA!
  • AMA Madison Chapter Members: $175
  • Non-members: $275
  • UW-Madison AMA Student Chapter Members: $50

(Login to access member rates)


Time Session Description   Speaker 
Gearing Up For the Day
7:15-8:00 Registration and Breakfast    
8:00-8:15 Welcome and Opening Remarks   Kelley Schwersinske,
President, AMA Madison
8:15-9:15 Opening Keynote:
From Mosaic Clusters to Amy
From segmentation to personalization: market strategies to get up close and personal with your consumers.
[more details]
  Marti Ryan,
Futurist, telematics.io
[meet your speaker]
9:15-9:30 Relax, recharge and reconnect
Industry leaders share their take on the future of marketing
9:30-10:30 SEO – New Rules of the Road
Are you ready to learn what it takes to get your page to the top of the search engines?
[more details]
  Matt Nelson,
MadTown SEO
[meet your speaker]
9:30-10:30 It’s a Pull (not push) Strategy
Using social media the right way to connect with influencers, leverage their audiences to generate leads

[more details]
  Spencer X Smith,
SpencerXSmith Consulting
[meet your speaker]
10:30-10:45 Relax, recharge and reconnect
Industry leaders share their take on the future of marketing
10:45-11:45 Identifying Trends in Emerging Technology
Insights into technology trends and how they relate to the current online market place.
[more details]
  Dan Merfield,
Principal, TheoryThree Interactive
[meet your speaker]
10:45-11:45 Elevate your Content through Consistency
Build audiences you can sustain by refining the planning, creation, and evaluation of content.
[more details]
  Nina Brakel-Schutt, Brand Strategist & Nate Holmes, Marketing Specialist
[meet your speakers]
11:45-12:15 LUNCH    
12:15-1:00 Lunch & Learn: Rapid Fire Panel: Keeping Yourself Relevant in a Time of Change
[more details]

Martha Carrigan, President & CEO, Big Shoes Network

Kristin Uttech, Instructor, Madison College

Kyle Humphrey
Senior Director, Marketing and Product Development
WEA Trust
[meet your speakers]

1:00-2:00 Think outside your comfort zone: strategic improv exercises to stretch your brain
[more details]
  Monkey Business Institute
2:00-2:15 Relax, recharge and reconnect
Industry leaders share their take on the future of marketing
2:15-3:15 Inbound Marketing – What’s Missing?
Inbound marketing promises to pull in leads 24/7/365...but what if it isn't happening for you?
[more details]
  Adrianne Machina,
Tornado Marketing
[meet your speaker]
2:15-3:15 Blending the Generations: Building a Multigenerational Workplace
What drives each generation and how does this impact on organizational culture, leadership and communication.
[more details]
  Elaine Estervig Beaubien, CEO, Management Training Seminars
[meet your speaker]
3:15-3:30 Relax, recharge and reconnect
Bringing it All Together
3:30-3:45 Closing remarks   Kelley Schwersinske, President, AMA Madison
3:45-4:30 Closing keynote:
If You Are Coasting, You Are Going Downhill!

Protect yourself from obsolescence! In this world of super-sonic change, everyone must be flexible, adaptable, and prepared.
[more details]

  Elaine Estervig Beaubien, CEO, Management Training Seminars
[meet your speaker]


(Login to access member rates)

Sponsor Our Conference

Get your company and it's products or services in front of over 100 marketers, representing firms of all sizes in the Madison, SW Wisconsin and tri-state region.  Learn more and get involved today!


AMA Madison Moving Marketing Forward Conference Cancellation Policy:  Cancellations received on or before September 7, 2016 will receive a full refund. Any cancellations received after this date will forfeit the entire fee.  You may opt to send an alternate to the event in your place without additional charge. To request a cancellation, to make a change, or with questions please contact Madison@amamadison.org. 



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