8th Annual AMA Madison "Moving Marketing Forward" Conference 

  • Wednesday, September 21, 2016
  • 8:00 AM - 4:30 PM
  • The Exhibition Hall at the Alliant Energy Center

“The riskiest thing we can do is just maintain the status quo.”
- Bob Iger

As marketers, we live in a world of constant disruption. Technology evolves. Data accumulates.

Generational preferences change. New opportunities emerge. To stay relevant, both personally and professionally, we must take it upon ourselves to continually re-learn our craft using today’s best practices, while honing our abilities to keep an eye towards the future.

For one full day, we’re pulling together a dynamic group of resources to share their vision on the future of marketing, to teach the latest best practices, and to help us stretch our brains and think outside our comfort zones.

Whether you’re new to the role of marketing or a seasoned pro, you will absolutely walk away with new insights, new skills, and new connections. And, you’ll learn how to shake up the status quo to reach a new level of success. Because, as our closing keynote speaker, Elaine Estervig Beaubien so eloquently states, “If you’re coasting, you’re going downhill!”

Register by July 31st to receive a discounted rate

Want to save some money? Ask us about joining AMA!

Special rate through July 31st

  • AMA Madison Chapter Members: $115
  • Non-members: $185
  • UW-Madison AMA Student Chapter Members: $50

Full conference price after July 31st

  • AMA Madison Chapter Members: $175
  • Non-members: $275
  • UW-Madison AMA Student Chapter Members: $50

(Login to access member rates)


Time Session Description   Speaker 
Gearing Up For the Day
7:15-8:00 Registration and Breakfast    
8:00-8:15 Welcome and Opening Remarks   Kelley Schwersinske
8:15-9:15 Opening Keynote:
Future Focused: Navigating economic and demographic trends to stay relevant
  Marti Ryan,
Futurist, telematics.io
9:15-9:30 Relax, recharge and reconnect
Industry leaders share their take on the future of marketing
9:30-10:30 SEO – New Rules of the Road   Matt Nelson,
MadTown SEO
9:30-10:30 It’s a pull (not push) strategy:  using social media the right way to connect with influencers, leverage their audiences to generate leads   Spencer X Smith,
SpencerXSmith Consulting
10:30-10:45 Relax, recharge and reconnect
Industry leaders share their take on the future of marketing
10:45-11:45 Scrolling is in! The newest frontier in web design and usability rules   Dan Merfield,
10:45-11:45 Taking your content marketing strategy to the next level   Laurel Norris, Content Specialist & Nate Holmes, Marketing Manager
11:45-12:15 LUNCH    
12:15-1:00 Lunch & Learn: Rapid Fire Panel: Keeping Yourself Relevant in a Time of Change   Speakers:

Martha Carrigan, President & CEO, Big Shoes Network

Kristin Uttech, Instructor, Madison College

Technology Pro TBD

1:00-2:00 Think outside your comfort zone: strategic improv exercises to stretch your brain   Monkey Business Institute
2:00-2:15 Relax, recharge and reconnect
Industry leaders share their take on the future of marketing
2:15-3:15 Inbound marketing: Driving leads with 2020 in mind   Adrienne Machina,
Tornado Marketing
2:15-3:15 Generational Marketing   Elaine Estervig Beaubien
3:15-3:30 Relax, recharge and reconnect
Bringing it All Together
3:30-3:45 Closing remarks   Kelley Schwersinske
3:45-4:30 Closing keynote:
If You Are Coasting, You Are Going Downhill!
  Elaine Estervig Beaubien


(Login to access member rates)

Sponsor Our Conference

Get your company and it's products or services in front of over 100 marketers, representing firms of all sizes in the Madison, SW Wisconsin and tri-state region.  Learn more and get involved today!


AMA Madison Cancellation Policy:  Attendance must be cancelled in writing one week prior to the event to receive a credit that can be applied to future AMA Madison events.   You may opt to send an alternate to the event in your place without additional charge. To request a cancellation, to make a change, or with questions please contact Madison@amamadison.org. 



© 2016 American Marketing Association - Madison

Contact AMA | Follow AMA Madison

LinkedIn Facebook Twitter
Powered by Wild Apricot Membership Software