American Marketing Association Madison


No Excuses Marketing: Demonstrate Value and Drive Results

The 6th Annual AMA-Madison Marketing Conference

Make 2014 the year you stop using excuses and start generating real results!

Our full day conference is Tuesday, April 8, 2014, from 8:30 - 5:30. Registration is now open!

Preliminary Agenda

8:30 - 9:00 am   Registration and networking breakfast
9:00 - 9:10 am   Welcoming Remarks from AMA Chapter President Michol Banes
9:10 - 10:00 am   Keynote Presentation: No excuses: 6 best reasons for connecting marketing to business Results

Laura Patterson
, President, Vision Edge Marketing
10:00 - 10:45 am   Excuse #1: “Marketing can't be measured”
Connecting the dots to deliver results

Moderator: Scott Staedter, Senior Manager, Brand Development, Hufcor, Inc.

  • Shanan Galligan, Principal, Swink Inc.
  • Laura Patterson, President, VisionEdge Marketing

10:45 - 11:00 am   Break
11:00 - 11:45 am   Excuse #2: Branding doesn't make us money

Finding and measuring the value of your brand

Moderator: Nick Baillies, Creative Development Administrator at American Family
  • Tom Marks, President at TMA+Peritus
  • Mark Schmitz, President and Founder, ZebraDog
  • Tina Rataj, Corporate Director of Creative Services, Adams Outdoor Advertising
  • Julie Raye, Director of Brand Strategy, Brandgarten
  • James Jackson, CEO GoStrive
11:45 - 12:45 pm   Lunch and Keynote: No excuses or know excuses? Putting an end to customer services nightmares!

Moses Altsech
, President, Executive Training & Consulting
1:00 - 1:45 pm   Excuse #3: “No one uses social media in our industry”

Using social media in unconventional ways

Moderator: Kerri Phillips, Product Manager, DNASTAR

  • Joanne Bélanger, Senior Vice President, Summit Credit Union
  • Katie Hill, Senior Manager of Web Strategy, Luminex Corporation
  • Laura Daniels, Owner and General Manager, Heartwood Farm
  • Mary Zinn, Director of Marketing, TantaComm
1:45 - 2:30 pm   Excuse #4: “If it's not broken, don't fix it”

Changing with your consumer: don't be left behind

Lee Frederiksen, Ph.D, Managing Partner, Hinge Marketing

2:30- 3:15 pm   Excuse #5: We don't know where to start

Determining the best technology solutions for your situation

Moderator: Raj Kamal, Principal, Credens LLC

  • Liz Eversoll, Chief Executive Officer, SOLOMO Technology Inc.
  • Matthew Gonnering, Chief Executive Officer, Widen Enterprises, Inc.
  • Cynthia Price, Director of Partner Development, Emma Email Marketing

3:15 - 4:00 pm   Closing Presentation: Building a company from the ground up

Jamie Osborn, Co-Founder, Endurance House
4:00 - 5:30 pm   Closing Networking Reception

Be sure to stay for your chance to win prizes from our sponsors!

AMA-Madison Presents: No Excuses Marketing!


Special Thanks!

Event Sponsors:

Meeting Services from The Alliant Energy Center
Welcome Packet Printing Services from the Badger Group
American Family Insurance

Revolve Promotions
Event Survey provided by Sunseed Marketing Research
Refreshments and Lunch by Centerplate Catering at The Alliant Energy Center

Learn More

Registration now open:No Excuses Marketing! Our 6th Annual Madison Marketing Conference

Visit the AMA-Madison Facebook Gallery Page to see more event photos (provided courtesy of Paul Nylander, Illustrada Content Marketing)


We are currently seeking event sponsors. Contact us at if you or your company would like more information about this event.

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