American Marketing Association Madison


View and register for all current AMA - Madison events here!

Upcoming events

    • Tuesday, January 13, 2015
    • 11:30 AM - 1:30 PM
    • Bonfyre Grill, 2601 W Beltline Hwy, Madison, WI
    • 35

    Market Research Advice from a Pro...

    Join Kristin Branch as she discusses how to discover your consumers’ behaviors, actions and opinions and how to guide better business decisions with those insights.

    Come and discover....

    • Marketing Research design types and when to use each.

    • How to articulate your business issue into management decision and a marketing research question.

    •  An understanding of marketing research myths and biases allowing you to be more sophisticated in utilizing consumer insights to drive your business forward.

    Kristin Branch


     Kristin Branch

     A.C. Nielsen Center
     for  Marketing Research
     Wisconsin School of Business​

    AC Nielson Logo

    • Friday, January 16, 2015
    • 5:00 PM
    • Saturday, January 17, 2015
    • 4:00 PM
    • Concourse Hotel, 1 W Dayton Street, Madison, WI

    AMA Regional Retreat

    2014 AMA Midwest  Regional Retreat

    Regional Retreats allow you to share with and learn from other AMA chapter leaders. Join us for a lively, interactive day of idea generation around Membership, Communications, Sponsorship, Programming and hear the vision of our new AMA CEO, Russ Klein.

     January 16-17, 2015 - Madison WI
     The Concourse Hotel - 1 W Dayton St, Madison, WI
     Room Rate:
     Premier King Room - $139*
      800.356.8293 - Room block "AMA Winter Conference"

    Retreat Agenda

    Friday Evening, January 16   (Optional)

    • 5 - 6:30 -  Social Hour - The Bar, The Concourse Hotel

    • 7:00 - Dinner - Francesca's al Lago - 111 Martin Luther King Jr. Blvd.

    Saturday, January 17

    • 8:00 – 8:30a Breakfast and Networking

    • 8:30 – 9:00a Welcome and Introductions

    • 9:00 – 9:45a AMA Vision, with Russ Klein, AMA CEO via Video

    • 9:45a – 10:00a Break

    • 10:00 – 11:00a Panel Discussion:  The Value of Membership

    • 11:00a – 12:00p Programming

    • 12:00p – 1:00p Lunch 

    • 1:00p – 1:45p Sponsorship

    • 1:45 – 2:30p AMA Update

    • 2:30 – 2:45p Break 

    • 2:45 – 3:00p Communications

    • 3:00 – 4:00p Final Idea Sharing & Best Takeaways


    Please feel free to contact Lacinda Athen, VP Communications, Madison AMA.

    * To receive rate, room must be booked by 12/22/14.  Rate subject to tax of 14.5% tax. Reduced parking fee is $5 per night.  Free wi-fi included. Check in at 3 pm, check out at 11 am.

    • Tuesday, February 10, 2015
    • 11:30 AM - 1:30 PM
    • Alliant Energy Center, 1919 Alliant Energy Center Way, Madison

    Talk details to come, but we're sure to gain useful knowledge and tips with Kent from Anvil Media, an integrated marketing agency specializing in analytics, search engine, and social media marketing for growth-oriented companies.

    Meet Our Speaker: Kent Lewis, Founder of Anvil Media

    Kent Lewis

    Anvil Media Logo

    • Tuesday, March 10, 2015
    • 8:30 AM - 4:30 PM
    • The Exhibition Hall at the Alliant Energy Center

    Put your 2015 Marketing into High Gear!

    Every single one of us is brilliant - but how do we tap into that resource to drive our success? Keynote speaker Simon T. Bailey will teach us to unleash that inner brilliance, and a day of case studies and best practices will provide the tools.  Join us for what is shaping up to be our best Conference ever...

    Preliminary Agenda

    8:30 - 9:00 am   Registration and networking breakfast

    9:10 - 10:00 am   Opening Keynote Trish Witkowski

    10:00 - Noon

    Concurrent sessions & Case studies, with a break

    12:00 - 1:00 pm   Lunch and Keynote: Wayne Breitbarth

    1:00 - 2:00 pm   LOUDtables!
    Join your peers in discussing current trends and issues in marketing during the LOUDtables session. You will be able to choose from several topics and rotate throughout the room in this high energy, interactive session.

    2:00- 3:30 pm   Concurrent sessions & Case studies, with a break

    3:30 - 4:15 pm   Closing Keynote: Simon T. Bailey

    4:30 - 6:00 pm   Networking Reception and Book Signing!
    Be sure to stay for your chance to win prizes from our sponsors!

    Simon T BaileyMeet your keynote: Simon T. Bailey!

    The 2015 annual conference will feature closing keynote Simon T. Bailey, author, motivational speaker and marketing consultant.

    Simon T. Bailey is a leadership catalyst, whose expertise equips emerging leaders with tips, tools and techniques on how to release potential in the world’s most important asset – people.

    He is the former leader of the world-renowned Disney Institute and founder of Brilliance Institute, Inc.

    Meetings and Conventions magazine’s cited him as “One of the best keynote speakers ever heard or used,” putting him in the same category as Bill Gates, General Colin Powell and Tony Robbins.


    We are currently recruiting for the Conference Committee.  Be a part of the team that makes this event come together.  Contact Kris to learn more.

    Learn More

    Be sure to visit for the full agenda, speaker bios, photos and more conference details!

Past events

Tuesday, December 09, 2014 CANCELLED - Career Change: How to Reinvent, Invigorate, and Take Control of Your Life's Work
Saturday, December 06, 2014 Think you know good marketing when you see it?
Tuesday, November 11, 2014 The Transformational Power of Data
Tuesday, October 14, 2014 What's Your Story?
Tuesday, September 09, 2014 Avoiding an Identity Crisis: Managing Brand through a Name Change
Tuesday, August 19, 2014 Kick Off Happy Hour at the Great Dane
Tuesday, June 10, 2014 Mini Roundtables, Tasty Mixer
Tuesday, May 13, 2014 Video marketing - beyond concept into production reality
Tuesday, April 08, 2014 No Excuses Marketing! Our 6th Annual Madison Marketing Conference
Thursday, March 27, 2014 AMA Spring Appreciation Social
Tuesday, March 11, 2014 The Lone Marketer - A Small Business Marketing Discussion
Tuesday, February 11, 2014 Video for Marketing: How to Approach Your Video Project
Tuesday, January 14, 2014 Brand Development: An Insider View
Saturday, January 11, 2014 Think you know good marketing when you see it?
Thursday, December 12, 2013 Joint Holiday Networking Party
Tuesday, November 12, 2013 Selling Healthcare and Science with Unconventional Wisdom
Tuesday, October 08, 2013 Building Tasty Digital Platforms
Tuesday, September 10, 2013 The Power of Community to start a Social Media movement
Tuesday, August 20, 2013 Kick off a new marketing year with your Madison AMA!
Tuesday, June 11, 2013 Mini Roundtables, Tasty Mixer
Tuesday, May 14, 2013 Create an Inbound Marketing Program That Works - A Case Study (Second Tuesday Lunch Series)
Tuesday, April 09, 2013 Overcome the Status Quo - How to Create and Deliver Marketing Campaigns That Resonate With Your Prospects and Customers (Second Tuesday Lunch Series)
Tuesday, March 19, 2013 5th Annual Marketing Conference: Mastering Marketing in the 21st Century (rescheduled)
Tuesday, February 12, 2013 Business Renewal through a Marketing Lens (Second Tuesday Lunch Series)
Tuesday, January 08, 2013 From the land of the giants: Google shares search engine marketing's best practices (Second Tuesday Lunch Series)
Thursday, December 06, 2012 Joint Holiday Networking Party
Tuesday, November 13, 2012 The Power of Purpose: Putting Mission-Driven Marketing to Work (Second Tuesday Lunch Series)
Tuesday, November 13, 2012 Is it time for a new headshot?
Tuesday, October 09, 2012 Emerging Technologies and Mobile (Second Tuesday Lunch Series)
Tuesday, September 11, 2012 ShopBop on Pinterest (Second Tuesday Lunch Series)
Wednesday, June 13, 2012 Networking Olympics - an AMA Madison Marketing Mixer
Tuesday, May 22, 2012 Professional Development Series: Networking Secrets with Joan Gillman (Members Only!)
Tuesday, May 08, 2012 Flex Your Creative Muscle: Use It or Lose It! (Second Tuesday Lunch Series)
Tuesday, April 10, 2012 Fix the Flat: Six Reasons Your Social Media Program Isn't Moving (Second Tuesday Lunch Series)
Tuesday, March 20, 2012 Professional Development Series: Perfect Your Presentation with Pat Seidel (Members Only!)
Tuesday, March 06, 2012 Madison Marketing Conference: The Players May Have Changed, But the Game is Still the Same
Tuesday, February 14, 2012 Why Marketers Should View Their Trade Shows as Non-Events (Second Tuesday Lunch Series)
Tuesday, January 24, 2012 Professional Development Series: Managing Your Career in Uncertain Economic Times with Donna Beestman (Members Only!)
Tuesday, January 10, 2012 Networking: Creating a Circle of Influence (Second Tuesday Lunch Series)
Thursday, December 08, 2011 Holiday Marketing Networking Party
Tuesday, October 11, 2011 2nd Tuesday Lunch Series: Dana Zurbuchen on Successful (and Cost Effective) Marketing During a Downturn
Tuesday, September 13, 2011 2nd Tuesday Lunch Series: Sima Dahl shares the Sway Factor for personal networking success
Wednesday, June 29, 2011 June 2011 Networking Social

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