Where is all this content taking us....?
The idea of educating customers as a way to market to them has been around for decades. But whether you do it with words, images, or sounds, the principles remain while the process continues to change. If you want to see what the future of content marketing looks like, we need to look at where it started, and how it has changed (or not) over the last 120 years.
Erik Deckers is a professional content marketer and the co-author of three books on social media marketing. He'll share several predictions of what the future will look like for professional marketers, by looking at where the industry originally came from.
Leave the session knowing more about:
- The impact content marketing has had on the business world.
- The impending Content Shock and how we can avoid it.
- What content marketing will look like (and not look like) in 5, 10, 20, even 50 years.
Meet Our Speaker: Erik Deckers, Owner and President of Professional Blog Service
Erik has been blogging since 1997, and has been a published writer for more than 27 years. He has been a newspaper humor columnist for 19 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theatre.
Erik co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2nd. ed. 2012), No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011), and The Owned Media Doctrine (Archway Publishing, 2013). He also helped write Twitter Marketing For Dummies. Erik is currently writing a fifth book.
Erik frequently speaks about blogging and social media, especially as it relates to personal branding, small business marketing, crisis communication, and citizen journalism.
Erik is a graduate of Ball State University with a B.S. in Philosophy and an M.A. in College Student Personnel Administration. He is married with three children, and lives in Fishers, Indiana.
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