American Marketing Association Madison


View and register for all current AMA - Madison events here!

Upcoming events

    • Tuesday, February 10, 2015
    • 11:30 AM - 1:30 PM
    • Alliant Energy Center, 1919 Alliant Energy Center Way, Madison

    From clicks to customers...

    Every business worth its salt monitors its website today. Marketers collect and analyze data on how many clicks the site gets, where are the visitors coming from, which keywords they use to get there and so on. The numbers obtained might meet expectations, but a lack of ability to convert website visitors into customers can crush a business.

    Join Kent Lewis as he outlines a process for developing, implementing, managing and measuring an effective conversion optimization plan.

    Kent will leave you with 3 actionable takeaways:

    •   Learn how to double your online leads/sales with a few very simple techniques

    • Understand what type of content works most effectively for different stages of the buying cycle

    • Gain insight into what elements should be tested on a landing page to optimize conversions as high as 500%
    Meet Our Speaker: Kent Lewis, Founder of Anvil Media

    Kent Lewis

    With a background in integrated marketing, Lewis left a public relations agency to start Anvil Media, an integrated marketing agency specializing in analytics, search engine, and social media marketing for growth-oriented companies. In 2008, Lewis created Formic Media, a sister agency to Anvil.

    A long-time entrepreneur, investor and advisor, Lewis is also the co-founder for pdxMindShare, eROI and SEMpdx. Lewis teaches at Portland State University and speaks regularly at industry events and has been published in books and business publications.

    Industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and 2012 Marketer of the Year by American Marketing Association Oregon Chapter.

    Learn more about Anvil Media

    Anvil Media Logo

    • Tuesday, March 10, 2015
    • 8:30 AM - 4:30 PM
    • The Exhibition Hall at the Alliant Energy Center

    Put your 2015 Marketing into High Gear!

    Every single one of us is brilliant - but how do we tap into that resource to drive our success? Keynote speaker Simon T. Bailey will teach us to unleash that inner brilliance, and a day of case studies and best practices will provide the tools.  Join us for what is shaping up to be our best Conference ever...

    Preliminary Agenda

    8:30 - 9:00 am   Registration and networking breakfast

    9:10 - 10:00 am   Opening Keynote Trish Witkowski 

    "How To Make Your Direct Mail Marketing Stand Out"

    10:00 - Noon

    Concurrent sessions & Case studies, with a break

    12:00 - 1:00 pm   Lunch and Keynote: Wayne Breitbarth

    "Leveraging Corporate LinkedIn Pages For Growth and Engagement"

    1:00 - 2:00 pm   LOUDtables!
    Join your peers in discussing current trends and issues in marketing during the LOUDtables session. You will be able to choose from several topics and rotate throughout the room in this high energy, interactive session.

    2:00- 3:30 pm   Concurrent sessions & Case studies, with a break

    3:30 - 4:15 pm   Closing Keynote: Simon T. Bailey

    "Release Your Inner Brilliance"

    4:30 - 6:00 pm   Networking Reception and Book Signing!
    Be sure to stay for your chance to win prizes from our sponsors!

    Meet Simon

    Simon T Bailey

    This year's Conference theme was chosen around our fantastic closing keynote - Simon T. Bailey.  He was the featured speaker at the 2014 AMA Leadership Summit in Chicago, and was so impressive that we booked him on the drive back to Madison to come and speak to you.  

    He is the former leader of the world-renowned Disney Institute and founder of Brilliance Institute, Inc.

    Meetings and Conventions magazine’s cited him as “One of the best keynote speakers ever heard or used,” putting him in the same category as Bill Gates, General Colin Powell and Tony Robbins.

    Simon is a leadership catalyst, whose expertise equips emerging leaders with tips, tools and techniques on how to release potential in the world’s most important asset – people.

    Meet Wayne

    Wayne Breitbarth Once a skeptic and now an outspoken proponent of LinkedIn, Wayne Breitbarth is passionate about helping business professionals use their Corporate pages to:

    • Leverage existing  relationships
    • Discover potential customers, suppliers, employees, etc.
    • Create a compelling profile that will help people find them
    • Enhance awareness of their brand, products and services

    Come hear Wayne help you showcase your brilliance, and polish your brand, using LinkedIn tools and profiles.

    Meet Trish

    Trish is an award-winning designer with extensive experience in marketing and collateral design, POP, packaging and direct mail. 

    She will discuss mastering the brilliance of direct mail.  In a world where email is a flood, and mail a trickle - learn how to make your piece stand out.

    With a BFA in graphic design and MS in Graphic Arts Publishing, she is the Queen of the Fold.

    She held the position of creative director for a Baltimore-based agency for six years, and has taught level design and desktop publishing at the college level.

    Trish has a specialized expertise in the area of folding and finishing and is the creator of the FOLDRite™ brochure folding system.

Past events

Friday, January 16, 2015 AMA Regional Retreat
Tuesday, January 13, 2015 Developing Consumer Insights to Drive Business Action
Tuesday, December 09, 2014 CANCELLED - Career Change: How to Reinvent, Invigorate, and Take Control of Your Life's Work
Saturday, December 06, 2014 Think you know good marketing when you see it?
Tuesday, November 11, 2014 The Transformational Power of Data
Tuesday, October 14, 2014 What's Your Story?
Tuesday, September 09, 2014 Avoiding an Identity Crisis: Managing Brand through a Name Change
Tuesday, August 19, 2014 Kick Off Happy Hour at the Great Dane
Tuesday, June 10, 2014 Mini Roundtables, Tasty Mixer
Tuesday, May 13, 2014 Video marketing - beyond concept into production reality
Tuesday, April 08, 2014 No Excuses Marketing! Our 6th Annual Madison Marketing Conference
Thursday, March 27, 2014 AMA Spring Appreciation Social
Tuesday, March 11, 2014 The Lone Marketer - A Small Business Marketing Discussion
Tuesday, February 11, 2014 Video for Marketing: How to Approach Your Video Project
Tuesday, January 14, 2014 Brand Development: An Insider View
Saturday, January 11, 2014 Think you know good marketing when you see it?
Thursday, December 12, 2013 Joint Holiday Networking Party
Tuesday, November 12, 2013 Selling Healthcare and Science with Unconventional Wisdom
Tuesday, October 08, 2013 Building Tasty Digital Platforms
Tuesday, September 10, 2013 The Power of Community to start a Social Media movement
Tuesday, August 20, 2013 Kick off a new marketing year with your Madison AMA!
Tuesday, June 11, 2013 Mini Roundtables, Tasty Mixer
Tuesday, May 14, 2013 Create an Inbound Marketing Program That Works - A Case Study (Second Tuesday Lunch Series)
Tuesday, April 09, 2013 Overcome the Status Quo - How to Create and Deliver Marketing Campaigns That Resonate With Your Prospects and Customers (Second Tuesday Lunch Series)
Tuesday, March 19, 2013 5th Annual Marketing Conference: Mastering Marketing in the 21st Century (rescheduled)
Tuesday, February 12, 2013 Business Renewal through a Marketing Lens (Second Tuesday Lunch Series)
Tuesday, January 08, 2013 From the land of the giants: Google shares search engine marketing's best practices (Second Tuesday Lunch Series)
Thursday, December 06, 2012 Joint Holiday Networking Party
Tuesday, November 13, 2012 The Power of Purpose: Putting Mission-Driven Marketing to Work (Second Tuesday Lunch Series)
Tuesday, November 13, 2012 Is it time for a new headshot?
Tuesday, October 09, 2012 Emerging Technologies and Mobile (Second Tuesday Lunch Series)
Tuesday, September 11, 2012 ShopBop on Pinterest (Second Tuesday Lunch Series)
Wednesday, June 13, 2012 Networking Olympics - an AMA Madison Marketing Mixer
Tuesday, May 22, 2012 Professional Development Series: Networking Secrets with Joan Gillman (Members Only!)
Tuesday, May 08, 2012 Flex Your Creative Muscle: Use It or Lose It! (Second Tuesday Lunch Series)
Tuesday, April 10, 2012 Fix the Flat: Six Reasons Your Social Media Program Isn't Moving (Second Tuesday Lunch Series)
Tuesday, March 20, 2012 Professional Development Series: Perfect Your Presentation with Pat Seidel (Members Only!)
Tuesday, March 06, 2012 Madison Marketing Conference: The Players May Have Changed, But the Game is Still the Same
Tuesday, February 14, 2012 Why Marketers Should View Their Trade Shows as Non-Events (Second Tuesday Lunch Series)
Tuesday, January 24, 2012 Professional Development Series: Managing Your Career in Uncertain Economic Times with Donna Beestman (Members Only!)
Tuesday, January 10, 2012 Networking: Creating a Circle of Influence (Second Tuesday Lunch Series)
Thursday, December 08, 2011 Holiday Marketing Networking Party
Tuesday, October 11, 2011 2nd Tuesday Lunch Series: Dana Zurbuchen on Successful (and Cost Effective) Marketing During a Downturn
Tuesday, September 13, 2011 2nd Tuesday Lunch Series: Sima Dahl shares the Sway Factor for personal networking success
Wednesday, June 29, 2011 June 2011 Networking Social

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