View and register for all current AMA - Madison events here!

Upcoming events

    • Tuesday, May 09, 2017
    • 4:30 PM - 7:00 PM
    • Wisconsin Brewing Company, 1079 American Way, Verona, WI 53593

    Join fellow Madison marketers for a night of learning with a twist!

    On May 9, we're visiting local hotspot Wisconsin Brewing Company to explore how local brewers and spirits companies market their brands and differentiate their small businesses in a competitive marketplace. In addition to a riveting panel discussion, you will enjoy appetizers and samplings of various local beers, wines, and spirits! Brewery tours are also available for anyone interested in learning more about the facility.

    Event Schedule:

    • 4:30 - 5:00 p.m. - Registration, networking, cash bar
    • 5:00 - 5:45 p.m. - Panel discussion*
    • 5:45 - 7:00 p.m. - Tasting and appetizers
    • 6:00 & 6:30 p.m. - Brewery tours

    Panelists include: Wisconsin Brewing Company, Ale Asylum, J. Henry Bourbon, and Toot & Kate's Winebar!

    Don't miss this fun night of casual marketing education and networking!

    Meet Your Panel

    Wisconsin Brewing Company - Carl Nolan

    Carl Nolen’s beer career started behind the wheel of a beer truck, delivering kegs to bars & restaurants along State Street in Madison, WI. Back then, it was all about the beer. Which, Carl notes, is still the mantra today. “A lot about the industry has changed, but if you have a great product, brew it & they will come!”

    That philosophy has been the basis for Carl’s 30+ year career in Wisconsin’s beer industry - much of it spent at the executive level, where he helped spur development of iconic beer labels & remarkable growth in revenue. But Carl gives all the credit to the people around him. “If I’ve done on thing consistently right through the years, it’s been building a strong team around me. Brewmasters, distributors, store & tavern owners, they’re more than my partners; they’ve my friends.”

    That tradition of teamwork continues at Wisconsin Brewing Company. Carl has partnered with his brother Mark & long-time friend Kirby Nelson. A Wisconsin native team with deep roots, this trio is determined to honor the state’s brewing heritage while building on it: “We always remember where we’ve been, and where we came from. Which isn’t difficult, because it’s right here.”

    Ale Asylum - Hathaway Dilba

    Hathaway Dilba is Co-Owner and Director of Promotions at Ale Asylum, a Madison-based regional craft brewery. She manages Ale Asylum’s public relations, email marketing, website, social media program, philanthropic relationships, and enjoys landscaping their beer garden. Hathaway grew up in Southern California and moved to Madison to attend college in 1992. She earned an Associates Degree in Apparel Marketing and a Bachelor of Science in Marketing and Management from Edgewood College. Hathaway is active in the community and enjoys her roll as Board Secretary of the Heartland Farm Sanctuary. 

    Toot + Kate's Wine Bar

    Megan Clark,  Ryan Biechler,  Katie Biechler

    Toot + Kate's is made of up of myself, my sister, Kate, and her husband Ryan.  In spring of 2013, I hosted a bridal shower for Kate at a wine bar in Wauwatosa.  I immediately came home and told my husband how amazing it was, and Madison would be a perfect fit!  As a stay at home Mom, it was a pipe dream at best, but fun to think about it.  Fast forward a year and a half and we endured an unexpected family tragedy, which left myself and my three children alone.  After some deep grief, much of which Kate and Ryan witness firsthand, the kids and I moved to Verona.  About nine months after my husband passed away, I spoke with Kate about needing something beyond "day to day life"... to help me move forward.  It was at that moment, we decided to revisit the wine bar idea and give it a shot.  Not thinking we stood much of a chance, given it was an unknown start-up, accompanied with our relatively modest finances and lack of experience - we went in hopeful, but not overly confident.  After meeting with a wonderful, local banker, the plan was set in motion and we somehow gained approval to make this dream a reality.  There are so many instances of things "falling in place" that truly made us feel this project was meant to me.  Ryan did the bulk of the paperwork and business plan, while Kate and I focused on the design and décor.  We put our trust in Frank Liquor to handle the initial distribution needs of all 16 wines we wanted to carry, as well as beer and champagne.  We opened March 10, 2016, on a wing and a prayer - literally - but we knew fairly quick we had filled a void in the area.  The motto of "our happy place" had come to life with good wine and a friendly, down to earth vibe.  14 months later, we have grown leaps and bounds.  We now work with multiple distributors, expanded our menu, provide a sales outlet to local etsy artists, host hundreds of private parties, as well as monthly live music.  We also recently tied of 3rd place in the wine bar category for the annual Best of Madison in Madison Magazine (amongst much larger, more established restaurants).  To say it has been an honor and a blessing, is an understatement.  The three of us really just wanted something fun and positive for our family after an incredibly difficult time.  We feel so grateful to be in such a wonderful and supportive community, making new friends daily.  When it comes down to it, we're just two small town sisters... learning more about wine, business and life.  And enjoying every minute. 

    J. Henry Bourbon - Liz Henry

    Liz brings a wealth of experience to her small business.  In addition to having served on a wide range of boards from Madison Opera to MATC to the Wisconsin State Fair, she also holds a B.S. of Natural Science majoring in Meat  & Animal Science and Dairy Science. This led her to such firms as the American Breeders Service to Renk Agribusiness Institute to Kraft Foods, as well as a stint as "Alice in Dairyland" marketing Wisconsin agricultural products for the WI Dept of Ag, Trade and Consumer Protection. 

    But her most fulfilling role so far has been as co-owner and chief marketing officer of J. Henry Bourbon.  She and her husband began making Wisconsin Straight bourbon in 2009 as a valued-added agricultural venture and "hobby". They released their first, five-year aged product in 2015 and won their first Gold medal for that product, that same month. They continue to receive accolades and recognition for all three expressions of Wisconsin Straight Bourbon they produce the slow, old-fashioned way.

    • Thursday, June 15, 2017
    • 6:30 PM - 9:00 PM
    • Madison Mallards, 2920 N Sherman Ave, Madison, WI 53704

    What is more summer than baseball!? 

    Madison marketers will converge at the Mallards ballpark for a great evening of socializing, outdoor dining, and some tasty beverages.

    The game against the Green Bay Bullfrogs will begin at 7:05, but we can arrive earlier to have time to eat, drink, and mingle.


    All tickets include dinner and seat at the game in the fabulous Duck Blind, beverages of your choice*, and a Mallards hat!

    * For beverages, there are two prices - one if you want soda and the other if you prefer beer. Please choose when you register.

    • Tuesday, September 12, 2017
    • 8:00 AM - 4:30 PM
    • The Exhibition Hall at the Alliant Energy Center

    9th Annual AMA Madison Marketing Conference

    Tuesday, September 12, 2017
    8:00 AM - 4:30 PM
    The Exhibition Hall at the Alliant Energy Center Sponsor Our Conference

    Get your company and it's products or services in front of over 100 marketers, representing firms of all sizes in the Madison, SW Wisconsin and tri-state region.  Learn more and get involved today.




Past events

Tuesday, April 11, 2017 How to Build Trust With Your Audience
Tuesday, March 14, 2017 Trends and Predictions for 2017 to Help You Succeed
Tuesday, February 14, 2017 Virtual Reality as a Marketing Tool
Tuesday, January 10, 2017 The Two-Year Content Marketing Plan
Tuesday, December 13, 2016 Geezer. Punk. Whatever.
Thursday, December 08, 2016 Annual Joint Marketing Holiday Networking Party
Tuesday, November 08, 2016 How to Advertise in Popular Social Media Platforms
Tuesday, October 11, 2016 Don’t Just ‘Make the Logo Bigger!’: Creating Great Client Relationships
Wednesday, September 21, 2016 8th Annual Marketing Conference: Moving Marketing Forward
Thursday, August 11, 2016 Marketing Mixer at Hotel Red
Tuesday, June 14, 2016 June Social and Food Drive
Tuesday, May 10, 2016 A Holistic Approach to Online Marketing
Wednesday, April 13, 2016 Rebranding the Bucks - Sports Marketing with a Wisconsin Flair
Tuesday, March 08, 2016 Social Media is Evolving - Are You?
Tuesday, February 09, 2016 Plan, Produce, Post: Steps in creating memorable video
Tuesday, January 12, 2016 Realize the Potential of Inbound Marketing
Thursday, December 10, 2015 Joint Marketing Holiday Networking Party
Tuesday, November 10, 2015 Trade Show Marketing: Strategies to get results
Tuesday, October 13, 2015 Storytelling: The Secret of Irresistible Marketing
Tuesday, September 15, 2015 Fall Kick Off Social Hour at Babe's Outdoor Patio
Tuesday, September 08, 2015 Practical Data Analytics: How to gather actionable insights from existing data
Tuesday, June 09, 2015 AMA Summer Social - Roundtables, Fun and Sun!
Tuesday, May 12, 2015 Mobilegeddon: Google, Responsive Design, and SEO
Tuesday, April 14, 2015 The Future of Content Marketing
Tuesday, March 10, 2015 7th Annual Marketing Conference: Unleash Your Brilliance
Tuesday, February 10, 2015 Turn Website Visitors into Customers via Conversation Optimization
Friday, January 16, 2015 AMA Regional Retreat
Tuesday, January 13, 2015 Developing Consumer Insights to Drive Business Action
Tuesday, December 09, 2014 CANCELLED - Career Change: How to Reinvent, Invigorate, and Take Control of Your Life's Work
Saturday, December 06, 2014 Think you know good marketing when you see it?
Tuesday, November 11, 2014 The Transformational Power of Data
Tuesday, October 14, 2014 What's Your Story?
Tuesday, September 09, 2014 Avoiding an Identity Crisis: Managing Brand through a Name Change
Tuesday, August 19, 2014 Kick Off Happy Hour at the Great Dane
Tuesday, June 10, 2014 Mini Roundtables, Tasty Mixer
Tuesday, May 13, 2014 Video marketing - beyond concept into production reality
Tuesday, April 08, 2014 No Excuses Marketing! Our 6th Annual Madison Marketing Conference
Thursday, March 27, 2014 AMA Spring Appreciation Social
Tuesday, March 11, 2014 The Lone Marketer - A Small Business Marketing Discussion
Tuesday, February 11, 2014 Video for Marketing: How to Approach Your Video Project
Tuesday, January 14, 2014 Brand Development: An Insider View
Saturday, January 11, 2014 Think you know good marketing when you see it?
Thursday, December 12, 2013 Joint Holiday Networking Party
Tuesday, November 12, 2013 Selling Healthcare and Science with Unconventional Wisdom
Tuesday, October 08, 2013 Building Tasty Digital Platforms
Tuesday, September 10, 2013 The Power of Community to start a Social Media movement
Tuesday, August 20, 2013 Kick off a new marketing year with your Madison AMA!
Tuesday, June 11, 2013 Mini Roundtables, Tasty Mixer
Tuesday, May 14, 2013 Create an Inbound Marketing Program That Works - A Case Study (Second Tuesday Lunch Series)
Tuesday, April 09, 2013 Overcome the Status Quo - How to Create and Deliver Marketing Campaigns That Resonate With Your Prospects and Customers (Second Tuesday Lunch Series)
Tuesday, March 19, 2013 5th Annual Marketing Conference: Mastering Marketing in the 21st Century (rescheduled)
Tuesday, February 12, 2013 Business Renewal through a Marketing Lens (Second Tuesday Lunch Series)
Tuesday, January 08, 2013 From the land of the giants: Google shares search engine marketing's best practices (Second Tuesday Lunch Series)
Thursday, December 06, 2012 Joint Holiday Networking Party
Tuesday, November 13, 2012 The Power of Purpose: Putting Mission-Driven Marketing to Work (Second Tuesday Lunch Series)
Tuesday, November 13, 2012 Is it time for a new headshot?
Tuesday, October 09, 2012 Emerging Technologies and Mobile (Second Tuesday Lunch Series)
Tuesday, September 11, 2012 ShopBop on Pinterest (Second Tuesday Lunch Series)
Wednesday, June 13, 2012 Networking Olympics - an AMA Madison Marketing Mixer
Tuesday, May 22, 2012 Professional Development Series: Networking Secrets with Joan Gillman (Members Only!)
Tuesday, May 08, 2012 Flex Your Creative Muscle: Use It or Lose It! (Second Tuesday Lunch Series)
Tuesday, April 10, 2012 Fix the Flat: Six Reasons Your Social Media Program Isn't Moving (Second Tuesday Lunch Series)
Tuesday, March 20, 2012 Professional Development Series: Perfect Your Presentation with Pat Seidel (Members Only!)
Tuesday, March 06, 2012 Madison Marketing Conference: The Players May Have Changed, But the Game is Still the Same
Tuesday, February 14, 2012 Why Marketers Should View Their Trade Shows as Non-Events (Second Tuesday Lunch Series)
Tuesday, January 24, 2012 Professional Development Series: Managing Your Career in Uncertain Economic Times with Donna Beestman (Members Only!)
Tuesday, January 10, 2012 Networking: Creating a Circle of Influence (Second Tuesday Lunch Series)
Thursday, December 08, 2011 Holiday Marketing Networking Party
Tuesday, October 11, 2011 2nd Tuesday Lunch Series: Dana Zurbuchen on Successful (and Cost Effective) Marketing During a Downturn
Tuesday, September 13, 2011 2nd Tuesday Lunch Series: Sima Dahl shares the Sway Factor for personal networking success
Wednesday, June 29, 2011 June 2011 Networking Social

AMA Madison Cancellation Policy:  Attendance must be cancelled in writing one week prior to the event to receive a credit that can be applied to future AMA Madison events.   You may opt to send an alternate to the event in your place without additional charge. To request a cancellation, to make a change, or with questions please contact


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