Events

View and register for all current AMA - Madison events here!

Upcoming events

    • Tuesday, September 09, 2014
    • 11:30 AM - 1:30 PM
    • Alliant Energy Center, 1919 Alliant Energy Center Way, Madison

    Use data to make smart choices during times of change...

    Join Liz Kopling, Director of Marketing & Communications for Agrace Hospice & Palliative Care as she discusses how Agrace underwent a name change in 2011 after 30 years as "HospiceCare".

    The Madison-based nonprofit made the move to rebrand after research findings identified a need to dispel confusion and distinguish between for-profit and nonprofit hospices within their service area.


    The presentation will cover:
    •  Using data to drive major marketing decisions and measure outcomes

    •  How to keep your brand identity intact through major marketing initiatives

    •  Coming through the change - reinforcing your brand’s essence internally and externally

    Meet Our Speaker: Liz Kopling, Director of Marketing & Communications


    Liz Kopling

    Liz Kopling has spent more than a decade navigating the daily roller coaster ride of media relations, public relations and marketing, and she wouldn’t have it any other way. From her beginnings managing media relations for the co-chair of Wisconsin’s Joint Finance Committee to her move into B-to-B marketing as an Account Executive at Euro RSCG Worldwide PR (Havas), she then joined the marketing team at Anchor Bank before crossing over into the nonprofit sector to join Agrace Hospice & Palliative Care in 2010. Whether it’s marketing politics, plastics or palliative care, Liz has put fine use to her training from the University of Wisconsin- Madison School of Journalism.

    Agrace

Past events

Tuesday, August 19, 2014 Kick Off Happy Hour at the Great Dane
Tuesday, June 10, 2014 Mini Roundtables, Tasty Mixer
Tuesday, May 13, 2014 Video marketing - beyond concept into production reality
Tuesday, April 08, 2014 No Excuses Marketing! Our 6th Annual Madison Marketing Conference
Thursday, March 27, 2014 AMA Spring Appreciation Social
Tuesday, March 11, 2014 The Lone Marketer - A Small Business Marketing Discussion
Tuesday, February 11, 2014 Video for Marketing: How to Approach Your Video Project
Tuesday, January 14, 2014 Brand Development: An Insider View
Saturday, January 11, 2014 Think you know good marketing when you see it?
Thursday, December 12, 2013 Joint Holiday Networking Party
Tuesday, November 12, 2013 Selling Healthcare and Science with Unconventional Wisdom
Tuesday, October 08, 2013 Building Tasty Digital Platforms
Tuesday, September 10, 2013 The Power of Community to start a Social Media movement
Tuesday, August 20, 2013 Kick off a new marketing year with your Madison AMA!
Tuesday, June 11, 2013 Mini Roundtables, Tasty Mixer
Tuesday, May 14, 2013 Create an Inbound Marketing Program That Works - A Case Study (Second Tuesday Lunch Series)
Tuesday, April 09, 2013 Overcome the Status Quo - How to Create and Deliver Marketing Campaigns That Resonate With Your Prospects and Customers (Second Tuesday Lunch Series)
Tuesday, March 19, 2013 5th Annual Marketing Conference: Mastering Marketing in the 21st Century (rescheduled)
Tuesday, February 12, 2013 Business Renewal through a Marketing Lens (Second Tuesday Lunch Series)
Tuesday, January 08, 2013 From the land of the giants: Google shares search engine marketing's best practices (Second Tuesday Lunch Series)
Thursday, December 06, 2012 Joint Holiday Networking Party
Tuesday, November 13, 2012 The Power of Purpose: Putting Mission-Driven Marketing to Work (Second Tuesday Lunch Series)
Tuesday, November 13, 2012 Is it time for a new headshot?
Tuesday, October 09, 2012 Emerging Technologies and Mobile (Second Tuesday Lunch Series)
Tuesday, September 11, 2012 ShopBop on Pinterest (Second Tuesday Lunch Series)
Wednesday, June 13, 2012 Networking Olympics - an AMA Madison Marketing Mixer
Tuesday, May 22, 2012 Professional Development Series: Networking Secrets with Joan Gillman (Members Only!)
Tuesday, May 08, 2012 Flex Your Creative Muscle: Use It or Lose It! (Second Tuesday Lunch Series)
Tuesday, April 10, 2012 Fix the Flat: Six Reasons Your Social Media Program Isn't Moving (Second Tuesday Lunch Series)
Tuesday, March 20, 2012 Professional Development Series: Perfect Your Presentation with Pat Seidel (Members Only!)
Tuesday, March 06, 2012 Madison Marketing Conference: The Players May Have Changed, But the Game is Still the Same
Tuesday, February 14, 2012 Why Marketers Should View Their Trade Shows as Non-Events (Second Tuesday Lunch Series)
Tuesday, January 24, 2012 Professional Development Series: Managing Your Career in Uncertain Economic Times with Donna Beestman (Members Only!)
Tuesday, January 10, 2012 Networking: Creating a Circle of Influence (Second Tuesday Lunch Series)
Thursday, December 08, 2011 Holiday Marketing Networking Party
Tuesday, October 11, 2011 2nd Tuesday Lunch Series: Dana Zurbuchen on Successful (and Cost Effective) Marketing During a Downturn
Tuesday, September 13, 2011 2nd Tuesday Lunch Series: Sima Dahl shares the Sway Factor for personal networking success
Wednesday, June 29, 2011 June 2011 Networking Social

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