American Marketing Association Madison
We’re in the age of data and it’s impossible to avoid a discussion about Big Data. There are articles, whitepapers and conferences about it. Everybody wants Big Data, but many don’t know how to get it and what to do with it.
Forward Health Group’s Michael Barbouche will discuss how his company is harnessing the power of data to tackle one of the biggest issues we face today – fixing healthcare. And while Michael is a mathematician, not a marketer by training, the solutions he has developed for harnessing, understanding and using data to tell a story are applicable to all of us.
Michael will address:
Michael Barbouche is the Founder and CEO of Forward Health Group, a population health measurement company based in Madison, Wisconsin. A mathematician formally trained in health services research, he has over twenty years of health care experience, with an acute focus on data.
Applying the principles of set theory, he has invented new data models for the health care industry that maximize the harvest and yield of clinical results, regardless of health IT infrastructure. A frequent advisor on health care data strategy, Michael has demonstrated that any quest for lower costs / higher quality must begin with a denominator.
Michael owes most of what he knows about health care to his wife, Ellen, a general internist in practice at the University of Wisconsin. They live in Madison with their three great kids.
Katie Hill is a 25-year business veteran who has worked with clients such as American Airlines, Macy’s, Mercedes-Benz,
American Express, and many other major brands to create customer-focused businesses that satisfy and delight their customers.
She recently retired from the corporate world to run a boutique coaching and consulting company, where she works with busy professionals to help them contribute their best work to the world. Her passions include speaking, writing,
coaching, teaching, and traveling the world.
© 2014 American Marketing Association - Madison