Amie Bressers and Libby Schmeisser worked with Shopbop’s marketing team to launch the company’s Pinterest account, and they continue to strategize about innovative ways to approach this rapidly growing social platform.
Download the presentation here (PDF)
In this presentation, Bressers and Schmeisser shared their expertise, including best practices, industry examples, and a few tricks they’ve picked up over the last six months of being "live" on Pinterest.
About our Speakers
Shopbop, the online arm of Madison clothing retailer Bop, has been an arm of the Amazon.com empire since 2006.
Product Editorial Manager / Blog Editor, Shopbop.com
Amie has worked as an editor and copywriter for Shopbop.com for the past seven years. She has overseen the development and implementation of the product editorial process, written marketing materials, and in her latest endeavor, worked closely with the marketing team to build new social media initiatives. Bressers has a degree in English Literature and French from Valparaiso University in Indiana, and taught English in France’s Lorraine Region before joining Shopbop in 2005.
Assistant Editor, Shopbop.com
After graduating from UW-Madison with a political science degree, Libby spent two years immersed in the excitement of PR at Lands’ End. She now enjoys the shorter commute to Shopbop where she splits her time between copywriting and social media. When not absorbed in the world of online marketing, expect to find her experimenting with new flavors in the kitchen or reading the latest in non-fiction.