Act like a journalist, not the public relations expert you are
November's AMA meeting looked at the Healthcare industry from
the standpoint of how to "sell" journalists on research, science, and
all things geeky—while making them seem cool.
Download the presentation here: Selling Science.
Our speaker, Maureen Mack,
Director of Media Relations at the Medical College of Wisconsin will
help you to understand journalists to improve media relations for
research, academia, and healthcare industries.
In this presentation, Maureen discussed how to identify stories
that resonate, and how to find the right people to tell those stories.
Mack spent more than 15 years in television news, most of which were
spent developing sensationalized, salacious content to drive ratings
during sweeps months. In 2010, she crossed the border into public
relations as the Director of Media Relations for the Medical College of
Wisconsin, a private medical and graduate school with 1200 students and
$160 million in grants for research and educational funding. In the
three years she has been at the Medical College, media coverage has
increased by 300%. Recent placements include features in the New York
Times, Wall Street Journal, PBS’s Nova and Frontline, Forbes and US
LinkedIn: Maureen Mack | E-Mail: firstname.lastname@example.org | Twitter: @maureen_mack