American Marketing Association Madison

Past Speakers

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  • Tuesday, September 09, 2014 6:30 PM | Chris Kenney (Administrator)

    Use data to make smart choices during times of change...

    Join Liz Kopling, Director of Marketing & Communications for Agrace Hospice & Palliative Care as she discusses how Agrace underwent a name change in 2011 after 30 years as "HospiceCare".

    The Madison-based nonprofit made the move to rebrand after research findings identified a need to dispel confusion and distinguish between for-profit and nonprofit hospices within their service area.


    The presentation will cover:
    •  Using data to drive major marketing decisions and measure outcomes

    •  How to keep your brand identity intact through major marketing initiatives

    •  Coming through the change - reinforcing your brand’s essence internally and externally

    Meet Our Speaker: Liz Kopling, Director of Marketing & Communications


    Liz Kopling

    Liz Kopling has spent more than a decade navigating the daily roller coaster ride of media relations, public relations and marketing, and she wouldn’t have it any other way. From her beginnings managing media relations for the co-chair of Wisconsin’s Joint Finance Committee to her move into B-to-B marketing as an Account Executive at Euro RSCG Worldwide PR (Havas), she then joined the marketing team at Anchor Bank before crossing over into the nonprofit sector to join Agrace Hospice & Palliative Care in 2010. Whether it’s marketing politics, plastics or palliative care, Liz has put fine use to her training from the University of Wisconsin- Madison School of Journalism.

    Agrace

  • Tuesday, August 19, 2014 5:01 PM | Chris Kenney (Administrator)

    Sad to say, but the summer will soon be winding up. The good news is that the Madison Chapter of the American Marketing Association is ready to launch another great programming year!


    And we would love it if you could join us for the kickoff!


    You are invited to the downtown Great Dane for drinks and snacks on their outdoor patio after work August 19th. This is your chance to get together and chat with all your marketing colleagues from around the area!


    This special AMA-Madison mixer will include food and drinks from the Great Dane. The Marketing Happy Hour opens at 4:30!

    The Great Dane - Downtown Madison



    But be sure to preregister to get the discounted member rate
  • Tuesday, June 10, 2014 7:00 PM | Chris Kenney (Administrator)

    Get together and chat with your marketing colleagues from around the area!

    This special AMA-Madison mixer will include beer from the newly opened Wisconsin Brewing Company, our host for this event.

    • 4:30 Happy Hour Opens
    • 5:30 Tour
    • 6:00 Roundtables Start
    Each station includes a different marketing topic, and a different group to talk with... sort of a progressive speed marketing roundtable mixer sort of thing!

    Wisconsin Brewing Company

    As we traditionally do each June, your team at the AMA-Madison wraps up our programming year mixing a little fun with some good conversation.

    Bring your questions, bring your ideas, and join us at Wisconsin Brewing. But be sure to preregister to get the huge discounts! 
  • Tuesday, May 13, 2014 5:30 PM | Chris Kenney (Administrator)

    Overcome your fear of video "unknowns"

    We have a special treat for the final AMA-Madison luncheon this season: to follow-up from the great interest in our Video Marketing presentation in February, we're doing a part II for May - and taking the entire "production" into the studio!

    Tilt Media Studios

    In the world of video production, one size doesn't fit all. That is why in May we'll visit Tilt Media's Studio: Owner and President Rich Rubasch will use video examples and stories from his own experience to help us understand the entire video production process, the tradeoffs and choices, and options available.  

    Be prepared to talk production

    Coming away from this lunch discussion in the studio/soundstage, anyone looking to incorporate video into their marketing will

    1. Be prepared for production: what can you do yourself, and what can your production team do for you
    2. Understand the timeframes and budgets for preparation, shooting, and post-production
    3. Gauge ROI and value propositions of "do it yourself," "low budget" and "professional production." 
    And be sure to stick around after the lunch and learn for a full tour of the studio - Dane County's largest studio and soundstage!

    Meet Our Speaker:
    Rich Rubasch, Owner/President Tilt Media

    Rich Rubasch, Tilt MediaRich got his start in video production in 1992 in Honolulu, Hawaii. After moving back to his home in the Midwest, he eventually founded Tilt Media in 2001. 

    An award winning editor and designer himself, Rich loves the challenge of unearthing great stories and appreciates great design and animation. He served on the board of MCAI for several years. Loves new gear. Audiophile at heart and still spins vinyl on a circa 1984 Bang & Olufsen turntable. See some of the collection on the walls at Tilt Media!

  • Tuesday, April 08, 2014 6:30 PM | Chris Kenney (Administrator)


    AMA-Madison Presents: No Excuses Marketing!No Excuses Marketing: Demonstrate Value and Drive Results

    • "I don't have time."
    • "I don't have support."
    • "I don't have the budget."

    Make 2014 the year you stop using excuses and start generating real results!

    AMA-Madison is here to help marketers like you demonstrate valueundefinedto your customers and to managementundefinedwith the latest strategies, tools and technologies. This highly-anticipated event will give you innovative ideas and success stories that you can confidently take back to your organization for immediate results.

    Schedule

    View the complete schedule at our conference information page, www.amamadison.org/conferenceRegister now, and be sure to mark your calendar for Tuesday, April 8, 2014! No excuses!

  • Thursday, March 27, 2014 4:53 PM | Chris Kenney (Administrator)
    Come on in for this free* spring social, and join us as we have a special thanks for the AMA-Madison volunteers!

    This special AMA-Madison mixer will include food and drinks from the Star Bar, Madison's hottest new cocktail and craft beer bar. The Marketing Happy Hour opens at 5:00!


    Our members are the lifeblood of the American Marketing Association, but it is our volunteers that are the heart that keeps everything working. Everyone, members and non-members alike, are encouraged to join us in thanking them for their time and efforts!

    *)But be sure to preregister to help get free drinks and help us to plan for the event! 
  • Tuesday, March 11, 2014 12:30 PM | Chris Kenney (Administrator)

    The Lone Marketer

    There are some amazing things you can do with a team of 20 and a budget of millions... but what happens when you are the marketing department, and your budget is, to say the least, uncertain?

    The Old Fashioned, 23 N. Pickney Street, MadisonIn many small businesses, marketing is handled by the owner or perhaps one person wearing multiple hats in the organization. But just because you are a team of one or two doesn't mean your business needs to look that way!

    Our March Power Marketing Lunch presents an on-the-ground look at best practices for small marketers. Our panel of area experts will share their insights on getting the most bang for your buck, and how to avoid the pitfalls that can waste the limited resources you have.

    A Small Business Marketing Discussion

    Coming away from this great lunch upstairs at the Old Fashioned (on the square), small business owners and marketers will know

    1. How to maximize the value of your brand while on a tight budget.
    2. When to call in outside help, and what to expect when you do.
    3. How to head off trouble down the road with clear cut contracts now.
    4. And answers to your burning questions and ideas!

    Meet Our Panelists

    JJ Giese, Thysse Printing
    JJ Giese
    Thysse Printing

    Tracy Grzybowski
    Nelson - Schmidt
    Tracy Grzybowski, Nelson Schmidt 
     Erik Ibele, Neider & Boucher, S.C.
    Erik Ibele
    Neider & Boucher, S.C. 

    Jenna Weber
    SVA
    Jenna Weber, SVA 

  • Tuesday, February 11, 2014 1:30 PM | Paul Nylander (Administrator)

    Using video as part of your marketing communication strategy

    Tweedee Productions LogoFebruary's meeting gave us a first look at the world of video marketing. Video production professionals Dan Presser and Mac Chorlton from Tweedee Productions broke it all down for us, discussing the current and emerging trends in video production and show examples of how other businesses and organizations are using video to showcase themselves.

    Dan Presser
    Executive Producer at Tweedee Productions

    Dan Presser, Executive Producer at Tweedee ProductionsDan has experience as a producer, reporter, writer, and on-air talent at various broadcast television stations including WKOW-TV (ABC) here in Madison. Since joining Tweedee, Dan has also created award-winning documentaries, corporate video productions, and television commercials.

    E-Mail: dan@tweedeeproductions.com | Twitter: @tweedeemedia


    Mac Chorlton
    Vice President, Business Development, Tweedee Productions

    Mac Chorlton, Vice President, Business Development, Tweedee ProductionsMac has more than 20 years of experience working in broadcast television, media production, journalism, marketing, and advertising.  Mac majored in Journalism at the University of Wisconsin-Madison, and he really enjoys helping businesses, groups, organizations, etc. increase their exposure through the use of video and media.

    E-Mail: mac@tweedeeproductions.com | LinkedIn:  Mac Chorlton | Twitter: @tweedeemedia

  • Tuesday, November 12, 2013 1:30 PM | Paul Nylander (Administrator)

    Act like a journalist, not the public relations expert you are

    Maureen Mack, Director of Media Relations at the Medical College of Wisconsin

    November's AMA meeting looked at the Healthcare industry from the standpoint of how to "sell" journalists on research, science, and all things geeky—while making them seem cool.

    Download the presentation here: Selling Science.

    Our speaker, Maureen Mack, Director of Media Relations at the Medical College of Wisconsin will help you to understand journalists to improve media relations for research, academia, and healthcare industries. 

    In this presentation, Maureen discussed how to identify stories that resonate, and how to find the right people to tell those stories. 

    Maureen Mack spent more than 15 years in television news, most of which were spent developing sensationalized, salacious content to drive ratings during sweeps months. In 2010, she crossed the border into public relations as the Director of Media Relations for the Medical College of Wisconsin, a private medical and graduate school with 1200 students and $160 million in grants for research and educational funding. In the three years she has been at the Medical College, media coverage has increased by 300%. Recent placements include features in the New York Times, Wall Street Journal, PBS’s Nova and Frontline, Forbes and US News&World Report.

    LinkedIn: Maureen Mack | E-Mail: mmack@mcw.edu | Twitter: @maureen_mack

  • Tuesday, October 08, 2013 1:00 PM | Paul Nylander (Administrator)
    Nick Newlin, Shine United Digital Director

    This month we learned how Shine United helped the Wisconsin Milk Marketing Board create the Cheese & Burger Society (www.cheeseandburger.com), and in so doing, transformed an "everyday" food item into an online phenomenon. 

    Download the presentation here: Building Tasty Digital Platforms.

    By embracing America's longstanding love affair with the almighty cheeseburger, particularily with Wisconsin Cheese, the Wisconsin Milk Marketing Board found its way into millions of homes .

    Through this example, you can discover the implications for your own digital marketing strategy: how to create engaging brand-relevant content, motivate consumer traffic and participation, fan the flames of fanaticism, and maximize investment through ongoing optimization.

    Nick Newlin leads Shine's online division, with the mission of leveraging all available technologies to communicate effective, timely and engaging messages based on inherent consumer truths.

    LinkedIn: Nick Newlin | FaceBook: Nick Newlin | shineunited.com |

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