Use data to make smart choices during times of change...
Join Liz Kopling, Director of Marketing & Communications for Agrace Hospice & Palliative Care as she discusses how Agrace underwent a name change in 2011 after 30 years as "HospiceCare".
The Madison-based nonprofit made the move to rebrand after research findings identified a need to dispel confusion and distinguish between for-profit and nonprofit hospices within their service area.
The presentation will cover:
- Using data to drive major marketing decisions and measure outcomes
- How to keep your brand identity intact through major marketing initiatives
- Coming through the change - reinforcing your brand’s essence internally and externally
Meet Our Speaker: Liz Kopling, Director of Marketing & Communications
Liz Kopling has spent more than a decade navigating the daily roller coaster ride of media relations, public relations and marketing, and she wouldn’t have it any other way. From her beginnings managing media relations for the co-chair of Wisconsin’s Joint Finance Committee to her move into B-to-B marketing as an Account Executive at Euro RSCG Worldwide PR (Havas), she then joined the marketing team at Anchor Bank before crossing over into the nonprofit sector to join Agrace Hospice & Palliative Care in 2010. Whether it’s marketing politics, plastics or palliative care, Liz has put fine use to her training from the University of Wisconsin- Madison School of Journalism.