Past Speakers

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  • Tuesday, February 11, 2014 1:30 PM | Paul Nylander (Administrator)

    Using video as part of your marketing communication strategy

    Tweedee Productions LogoFebruary's meeting gave us a first look at the world of video marketing. Video production professionals Dan Presser and Mac Chorlton from Tweedee Productions broke it all down for us, discussing the current and emerging trends in video production and show examples of how other businesses and organizations are using video to showcase themselves.

    Dan Presser
    Executive Producer at Tweedee Productions

    Dan Presser, Executive Producer at Tweedee ProductionsDan has experience as a producer, reporter, writer, and on-air talent at various broadcast television stations including WKOW-TV (ABC) here in Madison. Since joining Tweedee, Dan has also created award-winning documentaries, corporate video productions, and television commercials.

    E-Mail: | Twitter: @tweedeemedia

    Mac Chorlton
    Vice President, Business Development, Tweedee Productions

    Mac Chorlton, Vice President, Business Development, Tweedee ProductionsMac has more than 20 years of experience working in broadcast television, media production, journalism, marketing, and advertising.  Mac majored in Journalism at the University of Wisconsin-Madison, and he really enjoys helping businesses, groups, organizations, etc. increase their exposure through the use of video and media.

    E-Mail: | LinkedIn:  Mac Chorlton | Twitter: @tweedeemedia

  • Tuesday, November 12, 2013 1:30 PM | Paul Nylander (Administrator)

    Act like a journalist, not the public relations expert you are

    Maureen Mack, Director of Media Relations at the Medical College of Wisconsin

    November's AMA meeting looked at the Healthcare industry from the standpoint of how to "sell" journalists on research, science, and all things geeky—while making them seem cool.

    Download the presentation here: Selling Science.

    Our speaker, Maureen Mack, Director of Media Relations at the Medical College of Wisconsin will help you to understand journalists to improve media relations for research, academia, and healthcare industries. 

    In this presentation, Maureen discussed how to identify stories that resonate, and how to find the right people to tell those stories. 

    Maureen Mack spent more than 15 years in television news, most of which were spent developing sensationalized, salacious content to drive ratings during sweeps months. In 2010, she crossed the border into public relations as the Director of Media Relations for the Medical College of Wisconsin, a private medical and graduate school with 1200 students and $160 million in grants for research and educational funding. In the three years she has been at the Medical College, media coverage has increased by 300%. Recent placements include features in the New York Times, Wall Street Journal, PBS’s Nova and Frontline, Forbes and US News&World Report.

    LinkedIn: Maureen Mack | E-Mail: | Twitter: @maureen_mack

  • Tuesday, October 08, 2013 1:00 PM | Paul Nylander (Administrator)
    Nick Newlin, Shine United Digital Director

    This month we learned how Shine United helped the Wisconsin Milk Marketing Board create the Cheese & Burger Society (, and in so doing, transformed an "everyday" food item into an online phenomenon. 

    Download the presentation here: Building Tasty Digital Platforms.

    By embracing America's longstanding love affair with the almighty cheeseburger, particularily with Wisconsin Cheese, the Wisconsin Milk Marketing Board found its way into millions of homes .

    Through this example, you can discover the implications for your own digital marketing strategy: how to create engaging brand-relevant content, motivate consumer traffic and participation, fan the flames of fanaticism, and maximize investment through ongoing optimization.

    Nick Newlin leads Shine's online division, with the mission of leveraging all available technologies to communicate effective, timely and engaging messages based on inherent consumer truths.

    LinkedIn: Nick Newlin | FaceBook: Nick Newlin | |

  • Tuesday, September 10, 2013 1:30 PM | Paul Nylander (Administrator)
    Corey Dane, Yelp Senior Community Manager

    In September, Corey Dane, Yelp Senior Community Manager for the Madison area showed us how to rally SM followers, turn them from disinterested to devoted. 

    Download Corey's Presentation here: The Power of Community to start a social media movement.

    Corey showed us how today's best brands, Yelp included, are using the power of community to start a Social Media movement, reaching and rousing powerful influencers to help build a brand, most of the time without even having to pay for advertising. 

    Corey hails from Chicago where he received his degree in Theatre from the University of Illinois, Champaign and worked as a voice over artist and theatre administrator before moving to Tucson, Arizona. There he hosted two television shows for the city of Tucson and a segment about small business for Clear Channel Radio. Shortly after his arrival he took a job as Tucson's first Community Manager for Yelp.

  • Tuesday, May 14, 2013 1:26 PM | Paul Nylander (Administrator)

    Jake Athey, Marketing Manager at Widen Enterprises

    Lead generation is top of mind for every business today, whether large or small. While there's no magic bullet for filling the pipeline, marrying your outbound marketing to a solid inbound marketing plan will help drive the right people to your organization and increase revenue. Join Widen as they share a step-by-step presentation on how to execute a 100% inbound marketing plan.

    Download Jake's presentation: Create and Inbound Marketing Program That Works (pdf)

    Jake Athey, Marketing Manager at Widen, and Nina Brakel-Schutt, Brand Strategist at Widen, guided us through the "core four" - search marketing, content generation, PR, and social media - that allows Widen, and any marketing organizations with any size budget, to build an empire.

    LinkedIn: Jake Athey | Twitter: @DrDAM
  • Tuesday, April 09, 2013 1:00 PM | Paul Nylander (Administrator)

    Tim Riesterer, Chief Strategy and Marketing Officer for Corporate Visions, Inc.

    As a marketer, you may assume that you are engaged in a direct war against your competition. In reality, there is another enemy – the status quo, otherwise known as "no decision."

    Download Tim's Presentation or view his presentation video.

    To grow your business, you need to understand the root causes of the status quo barrier and learn how to defeat those causes. You must create visually engaging positioning and messaging for your marketing campaigns to help distinguish yourself from the competition, to create more opportunities and ultimately, to win more business.

    In this "Power Lunch" presentation, Tim Riesterer, Chief Strategy and Marketing Officer for Corporate Visions, Inc., showed us how to

    • Identify the four causes of the status quo barrier
    • Defeat those causes with differentiated messaging that sets you apart from the competition
    • Leverage visual storytelling techniques to deliver your campaigns and ultimately the measurable ROI you need
  • Tuesday, January 08, 2013 1:00 PM | Paul Nylander (Administrator)

    Carl Damerow, Senior Account Executive, GoogleWe all know that the #1 and #2 search engines (Google and Google's YouTube, respectively) are key to establishing and maintaining your brand / product / service these days.

    Download Carl's Presentation and his AdWord Tips (both in PDF).

    In this presentation, Carl Damerow, Senior Account Executive with Google, updated attendees with the latest information on best practices, and tips and ideas for an effective search engine marketing campaign.

  • Tuesday, November 13, 2012 1:00 PM | Paul Nylander (Administrator)

    Moving your organization forward requires two things: purpose and people.

    During the November AMA "Second Tuesday Lunch Series," Melanie Schmidt, owner of Timpano Group, shared her ideas on the critical issue of aligning marketing communication with organizational strategy.

    Download Melanie's presentation here (PDF)

    Achieving your desirable impact, whether it be with businesses, consumers or nonprofit stakeholders, requires an attention to who you are, what you want and why the other person should care. After all, a story told with purpose and for a purpose has a far better chance of having the intended impact with the target audience.

  • Tuesday, September 11, 2012 1:00 PM | Paul Nylander (Administrator)
    Amie Bressers and Libby Schmeisser worked with Shopbop’s marketing team to launch the company’s Pinterest account, and they continue to strategize about innovative ways to approach this rapidly growing social platform.

    Download the presentation here (PDF).

    In this presentation, Bressers and Schmeisser shared their expertise, including best practices, industry examples, and a few tricks they’ve picked up over the last six months of being "live" on Pinterest.

    About our Speakers

    Shopbop, the online arm of Madison clothing retailer Bop, has been an arm of the empire since 2006.

    Amie Bressers

    Product Editorial Manager / Blog Editor,

    Amie has worked as an editor and copywriter for for the past seven years. She has overseen the development and implementation of the product editorial process, written marketing materials, and in her latest endeavor, worked closely with the marketing team to build new social media initiatives. Bressers has a degree in English Literature and French from Valparaiso University in Indiana, and taught English in France’s Lorraine Region before joining Shopbop in 2005.

    Libby Schmeisser

    Assistant Editor,

    After graduating from UW-Madison with a political science degree, Libby spent two years immersed in the excitement of PR at Lands’ End. She now enjoys the shorter commute to Shopbop where she splits her time between copywriting and social media. When not absorbed in the world of online marketing, expect to find her experimenting with new flavors in the kitchen or reading the latest in non-fiction.

  • Tuesday, April 10, 2012 1:30 PM | Paul Nylander (Administrator)

    Dana Arnold

    This month's "Second Tuesday Lunch Series" from the American Marketing Association presents Dana Arnold, PR and Social Media Director of local agency superstar Hiebing.

    Download: Dana's presentation

    What we learned:

    • Avoid murky goals or strategies
    • Strike the right balance between broadcasting and connecting
    • Discover why your audience cares
    • CYA: Cover your assets
    • Surprise and delight your audience
    • Harness the power of metrics

    About Dana...

    Dana’s contagious energy and passion feeds every client project she touches. A seasoned and accredited public relations professional, she has successfully developed and implemented strategic public relations campaigns including media relations, product launches, social media, community relations, event management and crisis communications.

    With a signature laugh, Dana has spent her career at agencies, even developing two boutique practices of her own. Her work has stretched across a variety of consumer and B-to-B brands including McCormick & Schmick’s, Hilton’s Home2 Suites, Culver’s, Schneider National, Kerry Ingredients, AnchorBank, Fiskars and more. When she’s not in the office, Dana and her husband can be found herding their two active boys or trying the latest dining hotspot in town.

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