Past Speakers

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  • Tuesday, September 08, 2015 8:24 PM | Lacinda Athen (Administrator)

    Make Big Data work for you...

    Data Science is transforming the marketing landscape and enabling companies to grow faster and increase profits all the while providing better targeted customer experiences.  Thanks to our fabulous sponsor Widen Enterprises!  Learn more during the "Ask the Expert" video on our home page.

    Download the presentations:

  • Tuesday, May 12, 2015 8:23 PM | Lacinda Athen (Administrator)

    Did you feel it?  The Earth just moved again...

    After years of warning and scolding, Google brought out the hammer on April 21. From now on, any sites deemed "non-mobile responsive" will be penalized with lower search result placement from mobile devices. 

    Is your site safe?  Do you even know?

    Get the details...

  • Tuesday, April 14, 2015 8:21 PM | Lacinda Athen (Administrator)

    Where is all this content taking us....?

    The idea of educating customers as a way to market to them has been around for decades. But whether you do it with words, images, or sounds, the principles remain while the process continues to change. If you want to see what the future of content marketing looks like, we need to look at where it started, and how it has changed (or not) over the last 120 years.

    Get the details...

  • Wednesday, March 11, 2015 8:22 PM | Lacinda Athen (Administrator)

    Every single one of us is brilliant - but how do we tap into that resource to drive our success? Keynote speaker Simon T. Bailey will teach us to unleash that inner brilliance, and a day of case studies and best practices will provide the tools.  Join us for what is shaping up to be our best Conference ever...

  • Tuesday, February 10, 2015 8:20 PM | Lacinda Athen (Administrator)

    From clicks to customers...

    Join Kent Lewis as he outlines a process for developing, implementing, managing and measuring an effective conversion optimization plan.

    Get the details...

  • Monday, January 12, 2015 8:19 PM | Lacinda Athen (Administrator)

    Market research is an important tool in every marketers toolkit today. But companies are often bogged down by Big data without getting clear insights that can drive their business. Is there a way to conduct market research and interpret its results more efficiently?

    Get the details...

  • Tuesday, November 11, 2014 8:18 PM | Lacinda Athen (Administrator)

    Everybody wants Big Data, but many don't know how to get it, or what to do with it.

    Get the details....

  • Tuesday, October 14, 2014 8:13 PM | Lacinda Athen (Administrator)

    How to discover your brand’s timeless story and use it to make an emotional connection with your target.

    Get the details....

  • Tuesday, September 09, 2014 6:30 PM | Chris Kenney (Administrator)

    Use data to make smart choices during times of change...

    Join Liz Kopling, Director of Marketing & Communications for Agrace Hospice & Palliative Care as she discusses how Agrace underwent a name change in 2011 after 30 years as "HospiceCare".

    The Madison-based nonprofit made the move to rebrand after research findings identified a need to dispel confusion and distinguish between for-profit and nonprofit hospices within their service area.

    The presentation will cover:
    •  Using data to drive major marketing decisions and measure outcomes

    •  How to keep your brand identity intact through major marketing initiatives

    •  Coming through the change - reinforcing your brand’s essence internally and externally

    Meet Our Speaker: Liz Kopling, Director of Marketing & Communications

    Liz Kopling

    Liz Kopling has spent more than a decade navigating the daily roller coaster ride of media relations, public relations and marketing, and she wouldn’t have it any other way. From her beginnings managing media relations for the co-chair of Wisconsin’s Joint Finance Committee to her move into B-to-B marketing as an Account Executive at Euro RSCG Worldwide PR (Havas), she then joined the marketing team at Anchor Bank before crossing over into the nonprofit sector to join Agrace Hospice & Palliative Care in 2010. Whether it’s marketing politics, plastics or palliative care, Liz has put fine use to her training from the University of Wisconsin- Madison School of Journalism.


  • Tuesday, August 19, 2014 5:01 PM | Chris Kenney (Administrator)

    Sad to say, but the summer will soon be winding up. The good news is that the Madison Chapter of the American Marketing Association is ready to launch another great programming year!

    And we would love it if you could join us for the kickoff!

    You are invited to the downtown Great Dane for drinks and snacks on their outdoor patio after work August 19th. This is your chance to get together and chat with all your marketing colleagues from around the area!

    This special AMA-Madison mixer will include food and drinks from the Great Dane. The Marketing Happy Hour opens at 4:30!

    The Great Dane - Downtown Madison

    But be sure to preregister to get the discounted member rate
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